Netflix says that ads will start appearing in more parts of its app

Netflix said it will expand ads beyond its current plan, adding them to its new vertical video feed and more podcasts.

The company also reported strong growth in its ad-supported tier, signaling that ads are becoming a bigger revenue driver.

The move comes as subscriber growth slows, pushing Netflix to lean more on advertising for future expansion.

The shift reinforces Wall Street’s view that Netflix’s ad business is becoming a more important part of its strategy.