Apple Updates App Store Connect With More Than 100 New Metrics
Key summary
Apple announced a major update to App Store Connect Analytics, apple said Analytics in App Store Connect receives its biggest update since launch.
App Store Connect added more than 100 new metrics, apple said there are more than 100 new metrics available including in-app purchase and subscription data.
Analytics introduced cohort analysis capabilities based on attributes like download date and offer start date, apple described new cohort capabilities in its developer post.
Cohort data is aggregated to protect user privacy, apple described cohort data handling in the update notes.
Peer group benchmarks include two monetization benchmarks: download-to-paid conversion and proceeds per download, apple said benchmarks use differential privacy techniques.
