Pokemon Fans Are Having Trouble Getting the Target Anniversary Merch

Target’s Pokémon 30th anniversary merchandise sold out quickly in stores, with fans reporting especially low stock of the Kanto Region Starter Jacket.

Some items began appearing on resale sites like eBay at marked-up prices before the online release.

The drop underscored strong demand for Pokémon anniversary collectibles and frustration over limited retail inventory.

The collection was scheduled to go online the next day, raising expectations of another fast sellout.