Elon Musk loses big in court; X boycott perfectly legal

Elon Musk filed a lawsuit, musk's dismissed lawsuit targeted the World Federation of Advertisers and former major Twitter advertisers including Shell, Nestle, Colgate, and Mars.

U.S. court court ruled boycott legal, judge Boyle described advertiser coordination and found the boycott lawful.

Global Alliance for Responsible Media formed an advertiser alliance, advertisers formed the Global Alliance for Responsible Media to enforce brand safety standards.

Advertisers sent letters threatening collective action, advertisers sent letters threatening collective action to enforce standards.

X (Twitter) experienced a revenue decline, x’s revenue fell by up to 59% for the five weeks from April 1 to the first week of May 2023, according to The New York Times.