Apple registers new ‘gen AI’ subdomain ahead of next month’s WWDC keynote

Apple registered genai.apple.com ahead of WWDC 2026, signaling a likely new push into generative AI.

The move is widely viewed as a hint that Apple will unveil upgraded Siri capabilities and broader Apple Intelligence features.

A possible Siri app and other AI-powered improvements could make everyday interactions with Apple devices more capable and seamless.

The subdomain does not yet resolve publicly, but it adds to expectations that Apple will spotlight AI at WWDC.