Starbucks Is Using AI to Fire People — And Calling It a “Turnaround”

Starbucks cut 300 corporate roles and closed regional offices in Atlanta, Chicago, and Dallas.

The company says the changes support CEO Brian Niccol’s $2 billion simplification plan and turnaround effort.

Critics argue Starbucks is using AI-enabled automation and restructuring to replace white-collar work and reduce headcount.

The move highlights how major companies may pair efficiency gains with deeper corporate layoffs.