The best time to buy a GPU was yesterday. The second best is today: Nvidia RTX prepares price hikes of up to 30%

Nvidia is reportedly raising GPU package prices for board partners, with some RTX models facing another increase in 2026 of up to 30%.

A Taiwanese report links the move to AI data-center demand, which is tightening GDDR and other memory supply across the hardware market.

The memory crunch is pushing up costs for gaming graphics cards and related components, making consumer GPUs less affordable.

The pressure is also showing up in AMD’s low-end launch plans and Nvidia’s Vera Rubin roadmap, underscoring a wider supply-chain squeeze.