TikTok Launches the World’s First Community-Driven Local Promotion Project in Kyoto and Otsu, Linked to "Naruse Is Determined to Win the World"

TikTok has launched its first local promotion project, TikTok GO Local, in Kyoto and Otsu.

The campaign ties into a stamp rally marking the stage adaptation of Naruse Wants to Be the Top.

By combining creator videos with booking pathways, it aims to boost sightseeing traffic and attract more visitors.