"Same Boom, Different Bet"... Power Big Three's Three-Way Strategy Amid 30 Trillion Won in Orders

Korea’s top three power equipment makers now hold more than 30 trillion won in order backlog amid a booming market.

HD Hyundai Electric is focusing on selective, high-margin orders to maximize profitability.

Hyosung Heavy Industries is expanding large-scale deals centered on 765kV extra-high-voltage transformers.

LS Electric is diversifying with switchgear, UPS, and ESS to broaden its portfolio.

Rising AI data center builds and grid replacement demand are intensifying competition for market leadership.