Why Dropping Microtransactions Gives RuneScape a Shot at World of Warcraft's Crown

Jagex says RuneScape is cutting controversial microtransactions and shifting focus to new content and player feedback.

CEO Jon Bellamy says removing Treasure Hunter has already helped stabilize the game’s player base.

The move is part of a longer-term strategy to improve trust and retention.

Jagex hopes a cleaner monetization model can help RuneScape compete more effectively with World of Warcraft.