GTA 6 Boss Comments on Potential Product Placement in the Game

Take-Two CEO Strauss Zelnick said Grand Theft Auto 6 will not include product placement or brand partnerships.

He said real-world brands would undermine GTA’s fictional, satirical world and break immersion.

Take-Two may still consider ad deals case by case in other games like NBA 2K, but not as a major strategy.

The remarks come as gaming ad growth is widely expected, but Zelnick said GTA 6 is not a fit.