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XREAL’s $299 glasses just gave casual AR buyers a much easier way in

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Key summary

2 min read
  1. XREAL launched X By XREAL, a lower-cost sub-brand aimed at making AR glasses more accessible.

  2. Its first model, the xbx a01, weighs 62 grams, uses dual-layer MicroOLED displays, and starts at $299.

  3. The glasses are already available in China, with a U.S. launch planned for July.

  4. Instead of camera-based 3DoF tracking, XREAL uses software stabilization to keep the device simpler and cheaper.

  5. The move could help bring casual big-screen AR to more users on phones, laptops, handheld consoles, and while traveling.

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