Ministry of Science and ICT and KCC renew SBS M&C's broadcasting advertising sales agency license for 5 years

The Broadcasting Media and Communications Commission approved a 5-year renewal for SBS M&C after it cleared the external review threshold.

The renewal came with five conditions, including preventing violations of shareholder ownership limits and supporting ad sales for regional and small broadcasters.

The commission also raised the need to improve the system, including longer renewal periods and fewer conditions.

The decision could affect competition in the TV ad sales market, support for smaller broadcasters, and the direction of future regulatory easing.