“We make exclusivity accessible”: Zeekr arrives with the very tough challenge of breaking prejudices. It has reasons to believe it can

Zeekr has launched in Spain, expanding its European push with several electric models already on sale.

The Chinese EV brand is positioning itself around equipment, range, and a more premium image to stand out.

Spain is a tougher test than earlier markets, where brand trust matters more and competition is sharper.

Tariffs and price pressure make the challenge harder as Zeekr seeks to win share from established EV players.