Apple Says UK App Store Steering Rules Would Be 'Highly Intrusive'

Apple is opposing UK App Store steering rules proposed by the Competition and Markets Authority.

The CMA wants Apple and Google to let developers link to external payment options and keep steering fees fair and below current commissions.

Apple says the changes would amount to intrusive price controls and could hurt innovation and investment.

The regulator says its aim is to boost competition, not set prices, and is reviewing feedback before deciding.