Sony Reveals Full Details Of Its New True RGB TV Range, Including Prices

Sony unveiled full details of its first consumer True RGB TV lineup, split into Bravia 9 II and Bravia 7 II series.

The TVs range from 50 to 115 inches and are being positioned as premium alternatives alongside Sony’s OLED models.

Sony says the sets use separate red, green, and blue LEDs plus new monitoring and heat-compensation systems to boost brightness, efficiency, viewing angles, and color accuracy.

The launch marks Sony’s shift from demo tech to a commercial RGB TV range, aimed at competing in the premium large-screen market.