Beats opens its U.S. lab to the media for the first time as it marks its 20th anniversary and 12 years since joining Apple - IT之家

TechRadar toured Beats’ offices and engineering lab in Culver City, California, marking the first time the facility has been opened to the media.

Beats still operates as an independent brand under Apple, continuing to make custom headphones for athletes, musicians, and celebrities.

The lab uses ear-canal research, quality testing, and anechoic chambers to develop and validate products, highlighting Beats’ engineering depth.

The visit underscores Beats’ role as a differentiated audio brand alongside AirPods and reflects Apple’s broader multi-platform headphone strategy.