Cafe24 D2C shopping malls see AI-driven visits up 72% year over year

Cafe24 said visits to its D2C malls from generative AI tools such as ChatGPT and Gemini rose 72% year over year in Q2 2026 to about 850,000.

AI-driven traffic also saw higher purchase conversion rates and more orders, with many visits landing directly on product detail pages.

The trend suggests shoppers are increasingly starting product discovery in generative AI rather than portal search.

In response, Cafe24 is expanding AI optimization features such as GEO, structured data, and llms.txt.