Smartglasses Need A Blackberry Moment Before An iPhone One

Smartglasses may need an enterprise-first path to mainstream adoption, much like Blackberry did.

The article says winning over office workers and executives could create everyday familiarity before consumer rollout.

Even Realities is highlighted as an early leader in business use, ahead of rivals such as Meta, Snap, Google, and Xreal.

Key office use cases include communication, productivity, accessibility, and real-time translation.

If workplace adoption grows, smartglasses could build the habits and trust needed for broader consumer demand.