Reddit Intentionally Breaks Its Mobile Website, Demanding Users Download Its App Instead

Reddit is testing an unskippable prompt on logged-out mobile web users that blocks normal site use and pushes the app.

Critics say the move deliberately degrades the mobile website to drive app adoption, a tactic tied to monetization and user retention.

The change underscores Reddit’s broader tension between growth and revenue, while risking the search traffic that still brings in much of its audience.