7-Eleven and PayPay integrate membership IDs, incorporating 7iD to become one of Japan's largest

Seven & i Holdings and PayPay have agreed to a strategic partnership that will merge the shared membership base, 7iD, into PayPay ID.

Seven-Eleven’s points program will be redesigned around PayPay Points and V Points, with deeper ties across apps, coupons, mobile ordering, and mini-apps.

SoftBank, LINE Yahoo, and Sumitomo Mitsui Card are also joining the deal, which includes capital and business tie-ups plus AI and promotion initiatives.

By linking massive customer touchpoints with payment and retail data, the move could improve convenience while creating new revenue opportunities in retail media and data use.