Nintendo's Share Price Drops Nearly 10% Following Price Hike Announcement

Nintendo shares fell about 8.44% to ¥7,020 after the company announced Switch 2 price increases alongside its financial update.

The stock hit its lowest level since late 2023 as investors reacted to concerns that higher prices could curb demand.

Some investors had expected a price hike to help protect margins, but the market focused on the risk to console sales.

The move highlights uncertainty over whether Nintendo can balance profitability and consumer demand in the next Switch cycle.