Prime Video follows Netflix and Disney by adding a TikTok-like ‘Clips’ feed in its app

Amazon is adding Clips, a vertical short-form video feed inside Prime Video, to help users discover shows and movies.

The feature will launch first with select U.S. users on mobile and Fire tablets, then expand more widely this summer.

Users will be able to browse show snippets and take action on titles directly from the feed, including watching, sharing, or saving them.

The move reflects a broader streaming trend toward TikTok-like discovery feeds, as services compete for viewer attention.