Starbucks releases a less-bitter coffee for young people who aren’t fond of black coffee

Starbucks Coffee Japan will launch two new iced drinks, Clear Coffee and Citrus Clear Coffee, on July 31.

The drinks are designed to be less bitter and more approachable for young consumers who are unsure which coffee suits them.

Both use Sumatra Masy Depan anniversary beans and ristretto espresso extraction to soften bitterness.

Starbucks is aiming to broaden coffee drinking among younger customers with sweeter, easier-entry options.