AI Giants Bet Billions On The Most Expensive Job In Enterprise

Meta is reportedly launching an enterprise unit that embeds engineers and product managers inside customer accounts.

The move follows similar deployment-focused bets from OpenAI and Anthropic, as AI vendors invest heavily in embedded engineering and partnerships.

The shift reflects a market where pilots often stall before production because legacy systems, compliance, and workflow integration are the real bottlenecks.

Competition in enterprise AI is increasingly being decided by deployment capability, not just model quality.