The Fitbit-for-your-brain era could be closer than we think

Boston neurotech company Neurable is shifting from making its own hardware to licensing its noninvasive EEG technology to other brands.

The tech could be embedded in products such as gaming headsets, smart glasses, hats, and helmets, with an early example in a HyperX headset.

If adopted widely, brain-sensing wearables could form a new consumer category for tracking focus, fatigue, and recovery.

The opportunity also brings privacy and trust concerns, since the devices would capture highly personal brain-state data.