More ads are coming to Netflix, despite 250 million users already paying to watch stuff with ads

Netflix says its ad-supported plan now reaches more than 250 million monthly active viewers.

The company plans to expand the tier to 15 more countries in 2027, including Ireland, the Netherlands, Sweden, and Thailand.

Netflix is also adding AI-based targeting, personalized ad loads, and frequency caps to make ads more precise.

Ads will appear in new surfaces too, including podcasts and vertical video, signaling a bigger push into ad revenue.