Pokemon TCG Implements Major New Anti-Scalping Measures

The Pokemon Company is testing facial recognition at five Japan pop-up Pokemon TCG stores.

The goal is to stop duplicate visits and repeat purchases, with one queue ticket and one visit per person per day for eligible customers.

The company has already used ID checks and other limits as part of a broader anti-scalping push.

The move highlights how the brand is tightening controls to protect access for genuine fans and curb resale-driven shortages.