Who Is Responsible for Broadcast Incidents with Home Shopping's 'AI Show Host' That Pushed Out Humans?

Home shopping companies are expanding the use of AI hosts and AI-generated content.

GS Shop and Lotte Homeshopping run AI content guidelines and pre-review systems.

NS Homeshopping keeps filming real products while applying AI to backgrounds and hosts.

The media watchdog says AI use itself is not the issue; it reviews whether wording is false, exaggerated, or discriminatory under existing rules.