‘Tanfluencers’ Push ‘Tanmaxxing’ Social Media Trend: Here Are the Skin Risks

A new social media trend called “tanmaxxing” is pushing users to get darker tans by spending more time in the sun, using tanning beds, and skipping sunscreen.

Influencers on TikTok and Instagram are promoting the trend despite warnings from dermatologists about serious skin damage.

Experts say the behavior increases UV exposure, which can cause irreversible harm and raise the risk of skin cancer.

The risks include sunburn, melanoma, basal cell carcinoma, and squamous cell carcinoma.