Instagram cracks down on content aggregators

Instagram will stop recommending accounts that regularly repost other people’s photos and carousels.

The platform says only original or materially transformed work counts; minor edits and credit-only screenshots do not.

Repeat repost accounts may lose visibility across the app, including the Discover tab.

The move is designed to promote original creators and reduce recycled content.

It could shift traffic and attention away from content aggregators and toward creators who make their own work.