Life insurers in the midst of expanded public caregiving: what's hindering links with senior platforms?

The government plans a pilot project for health insurance coverage of nursing-care fees at long-term care hospitals in the first half of next year, signaling a broader move toward public caregiving support.

In response, major life insurers such as Samsung Life and KB Life are expanding senior platform businesses that combine nursing-home operations with health management and care services.

This shift could move insurers from a protection-product model toward service-linked senior businesses.

However, linking insurance with affiliate services may conflict with current rules on special benefits, making regulatory adjustments necessary.