New ways to buy ChatGPT ads

OpenAI is expanding its ChatGPT ads pilot with a beta self-serve Ads Manager and new partner buying options.

Advertisers can now bid with CPC in addition to CPM, giving them more flexibility in how they buy ChatGPT ads.

OpenAI is also adding measurement tools that report aggregated campaign performance without exposing individual conversations.

The update broadens access for brands and agencies while keeping ads separate from chat responses and preserving privacy safeguards.