6 Dimensions That Separate Great Products From Expensive Experiments

A product leadership article argues that most new products fail because teams optimize the wrong signals, not because they move too slowly.

It recommends evaluating ideas across six dimensions: customer value, market opportunity, differentiation, business model, technical feasibility, and risk.

The framework should be used throughout discovery, development, and prototyping to reduce wasted investment and improve launch odds.

The core message: great products come from rigorous validation, not speed or output alone.