EU will require companies to label AI-generated content starting Sunday

The EU is introducing a new transparency rule requiring companies to visibly label content created or significantly altered by AI, including text, images, audio, and video.

The policy also pushes technical markers such as watermarks or embedded metadata, with exemptions for personal use and some creative or satirical works.

Major tech firms including Meta, Google, TikTok, OpenAI, Nvidia, and Apple have begun rolling out related labeling tools, though companies say the rules may add complexity.

Existing systems must comply by December 2, after which enforcement and penalties are set to increase.