Quietly, a mobile phone maker is surging in Spain — one that hits right in the nostalgia

Motorola is gaining ground in Spain and Portugal, up 17% with nearly 2 million units sold in Q1 2026.

Its growth is being driven by low-cost phones, clean software, and a very competitive value proposition.

Across Europe, the smartphone market rose 2%, led by Samsung, while Apple posted strong growth.

Xiaomi fell 15% despite higher average prices, suggesting its shift to premium tiers is pressuring volume.