Apple China highlights Apple Watch health and rescue stories in campaign with podcast tie-in

Apple and TBWAMedia Arts Lab launched a China campaign for Apple Watch titled “Thankfully, I was wearing it.”

The promotion highlights emergency features including fall detection, crash detection, and heart rate alerts.

A new website section and a podcast episode share real rescue and health stories from three users.

The campaign aims to strengthen Apple Watch’s image as a safety and health device in China.