Boost dApp Growth with the Best Web3 Analytics Replacement for Google Analytics

The article says Google Analytics is not built for dApps because it misses wallet-based and on-chain actions that drive growth.

It argues Web3 analytics should track wallet journeys, smart contract calls, token transfers, token gating, and retention across chains.

The comparison highlights Formo, Matomo, and Fathom on wallet depth, privacy, and hosting control.

For dApp teams, the right analytics stack is critical to measure acquisition, conversion, retention, and revenue accurately.