PIXTA ends sales of AI-generated content, but does not reject AI use itself

PIXTA ended sales of AI-generated stock materials on May 22, following a stop on new AI submissions from April 20.

The marketplace will still allow limited AI use as a support tool when creators substantially produce the work themselves.

PIXTA cited the rapid growth of AI content, difficulty meeting buyer needs, and rising costs and prices for AI-made works.

The shift suggests stock-content platforms are moving away from standalone AI output toward human-created work with constrained AI assistance.