SOOP acquires women's pro volleyball team 'AI Peppers'...expanding sports convergence business

SOOP has decided to acquire the women’s pro volleyball team AI Peppers, expanding beyond its platform business into team ownership.

The team will be operated through its subsidiary SoopTV, combining SOOP’s sports broadcasting and content production experience.

SOOP also plans to apply its e-sports team management know-how to build a new model around broadcasts, content, and fan engagement.

The move signals a broader push to create new revenue and growth opportunities in sports.