Samsung raised prices on the Galaxy S26, and it doesn't seem to matter

Counterpoint Research says U.S. Galaxy S26 sales were up 29% in the first three weeks versus the Galaxy S25.

Samsung raised prices on the base S26 and S26 Plus by $100, but left the Ultra price unchanged.

The Galaxy S26 Ultra accounted for 71% of sales, showing strong demand for premium models.

The results suggest Samsung can still grow flagship sales despite higher prices, helped by features and carrier discounts.