PwC just got caught trying to pass AI slop as authentic research

PwC Middle East reportedly published at least four reports from 2024 to 2026 with AI-generated errors, fake citations, and misleading footnotes.

The issues were flagged by GPTZero and confirmed by the Financial Times, which found suspicious links and sources that did not support the claims.

PwC said it takes accuracy seriously and is revising a limited number of citations.

The case raises broader concerns about weak oversight and the reliability of AI-assisted corporate thought leadership.