iPhone 18 Pro Price Warning as Apple Downgraded to Hold

GF Securities analyst Jeff Pu downgraded Apple to Hold after its latest guidance.

He said rising TSMC wafer costs and surging NAND and DRAM prices could push iPhone 18 Pro and iPhone 18 Pro Max launch prices up by $200 to $300.

CEO Tim Cook also warned that memory prices are rising sharply and pressuring hardware margins.

Higher component costs could make Apple’s next flagship phones more expensive and weigh on upgrade demand.