Smartphone AP shipments in the first half fell 15%…hit hard by soaring memory prices

Global smartphone AP shipments fell 15% year on year in the first half.

Soaring memory prices, inventory reductions, and longer replacement cycles weakened demand.

Qualcomm and MediaTek saw shipment and share declines, while Apple, Samsung, and UniSoc gained.

AP demand for generative AI smartphones rose 24%, standing out as a growth area.