Rockstar should raise GTA 6’s price for the good of “the entire industry,” says Bank of America
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A Bank of America analyst says Rockstar should launch Grand Theft Auto 6 at $80.
Omar Dessouky argues a higher GTA 6 price could help other publishers raise prices as development costs climb.
The idea follows earlier speculation that GTA 6 could cost $100 at launch.
Take-Two CEO Strauss Zelnick says game prices should reflect the value they deliver to consumers.
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