From December, false food and medical advertisements will be swiftly blocked... introduction of written review

South Korea will let its media review board use written review procedures to act faster against false and exaggerated online ads.

The revised law covers deceptive ads in food, medicines, cosmetics, and medical devices, including AI- and deepfake-based manipulation.

It also targets ads that fake before-and-after results or impersonate experts, aiming to block harmful claims more quickly.

The move is intended to strengthen consumer protection and reduce damage from misleading health-related advertising.