The profitability of e-commerce platforms depends on product data structure

E-commerce profitability depends heavily on whether product data is split into master, display, and SKU-level records.

This structure improves the accuracy of ROAS, CVR, contribution margin, and inventory turnover analysis.

Examples from Naver SmartStore and Today’s House show that platform design differs: standardization-led vs. display-led structures.

Without this separation, sales growth can hide losses, and advertising, inventory, and settlement data become harder to connect.