X overhauls its ad system for the first time in 20 years…introduces AI search and ranking

X is overhauling its ad manager to mark its 20th anniversary, introducing an AI-first advertising platform.

The new system adds AI-driven targeting, automated optimization, and new search and ranking capabilities.

The goal is to help advertisers launch and manage campaigns faster while improving performance and profitability.

The update could strengthen X’s ad business and make its platform more competitive.