How Ferrari bungled the design of its first EV

Ferrari unveiled its first all-electric model, the Luce, co-designed with LoveFrom.

The car’s styling drew widespread online ridicule, with critics calling it generic and un-Ferrari-like.

Ferrari shares fell after the reveal, though CEO Benedetto Vigna later said buyer interest was strong and the stock recovered.

The backlash matters because Ferrari’s brand depends heavily on desirability and design, making EV reception especially important.