Rakuten Social Gift lets you send items to someone without knowing their address

Rakuten launched “Rakuten Social Gift” on Rakuten Ichiba on May 1.

Buyers can send a gift-receipt link via messaging apps, email, or social networks without knowing the recipient’s address.

Recipients enter their own delivery details, simplifying SNS-based gifting.

Rakuten also rolled out a limited-time Mother’s Day points campaign.